Demo-line privacy notice
What happens to your call when you ring the demo line.
This notice covers calls to the ORLA demo line on 01395 201218 only. It exists so you know exactly what you're walking into before you dial. When client businesses go live on ORLA, their calls will carry their own notice.
The demo line is answered by an AI receptionist
When you ring, an AI receptionist called Orla answers. She tells you she's an AI at the start of the call, and you can ask for a callback from a human at any time.
Calls are recorded and transcribed
Demo-line calls are recorded and transcribed so we can show you the product working and improve it. The receptionist tells you this at the start of the call, and the words she speaks are generated from what the system will actually do on that call.
What we hold from a demo call: the audio recording, the transcript, the number you called from, call time and duration, and any details you chose to give during the call, along with the structured records the call produces (an enquiry log, a test booking, a callback request).
Don't want to be recorded?
Say so during the call. Where the line supports it, the receptionist will stop the recording and confirm honestly whether it worked; otherwise she'll take your details for a human callback instead. She will never tell you recording has stopped unless it actually has.
How long we keep it
Our retention policy for the demo line: call recordings and transcripts are kept for no more than 90 days, then deleted. Enquiry and booking records are kept for no more than 12 months. Ask during the call and we'll delete yours sooner.
Your rights
Under UK GDPR you can ask for a copy of your recording or transcript while we hold it, ask us to correct it, ask us to delete it, or object to the processing. The simplest way to do any of these: ring the demo line, say it's about your data, and ask for a callback. A human will come back to you.
If you're unhappy with how your data has been handled, you also have the right to complain to the UK Information Commissioner's Office at ico.org.uk/make-a-complaint or on 0303 123 1113.
Demo-line notice · last updated 21 July 2026
Now you know the deal