How ORLA works
A useful conversation, not an answering-machine message.
ORLA is configured around your business. When ORLA is uncertain, or the situation needs judgement, it captures the request for a person instead of guessing.
The call journey
From ring to written outcome, in four steps.
Answers in your name
Callers hear your approved greeting, and are told clearly that they're speaking with an AI receptionist. They can ask for a human callback at any time.
Asks what matters
Job type, location, urgency and the specific details your team needs, the questions you approved, in your words.
Follows your rules
Books an approved slot, routes the call, takes a structured message, or flags it for human attention when the rules say so.
Sends the outcome
A concise plain-English summary and full transcript land with you straight after the call, with a clear next action.
Hands full · call answered
Front desk busy · ORLA picked upThe 10pm lockout doesn't wait for opening hours.
Out-of-hours calls are where jobs are won and lost. ORLA answers them the way you would, and books the ones you'd want.
Hear it end to end
The 44-second demonstration, word for word.
This transcript follows the scripted recording exactly, a locksmith callout, from first ring to booked engineer.
Honest when uncertain
Escalation is a safety feature, not a failure.
Some calls need a person. ORLA is built to know the difference, and to hand over rather than improvise.
Sensitive or complex requests
Complaints, disputes, medical or legal questions, anything emotionally charged, captured as a human callback request, never answered by guesswork.
Outside your approved rules
If a caller asks about a service, area or promise you haven't approved, ORLA says so plainly and routes the request to your team.
The caller asks for a person
At any point in any call, the caller can request a human callback. That request goes straight to you, flagged clearly.
Never emergency services
ORLA is not a substitute for emergency services and is never presented as one. Genuine emergencies are directed appropriately.
You stay in charge
What remains under your control.
Your number stays yours
You keep your existing telephone number and choose exactly when unanswered, engaged or out-of-hours calls divert to ORLA.
Your services and areas
ORLA only offers what you actually do, where you actually do it, with the boundaries and prices you set.
Your calendar, your rules
Calendar access uses the provider's secure authorisation flow, with only the permissions the agreed call journey needs. No passwords, ever.
Final approval before launch
Nothing goes live until you've called the private test line, tried the awkward questions, and approved the wording yourself.
Getting started
From signup to the first answered call.
Signup alone doesn't switch anything on, and doesn't charge you. Activation is a deliberate, separate step.
Create your account
Choose a plan and save a card securely. Saving it doesn't activate your number or take a payment.
Tell us how calls should work
Your services, areas, hours, booking rules, and anything ORLA must never promise.
Test ORLA first
Call the private test line, try awkward questions, and change anything that doesn't sound right.
Activate deliberately
Billing starts only when ORLA is switched on to answer real calls. Not a day before.
Receive every summary
Each answered call becomes a short written summary and transcript, so you can act without replaying anything.
Stay monthly or stop
No minimum term. Cancel before the next renewal and that's that, no cancellation charge.
Hear ORLA before you decide anything.
The demonstration line is a working receptionist, not a recording. Try to catch it out.