Electrical
The AI receptionist for electricians, for the calls you cannot safely take.
You are in a loft, on a board, or you have just made something safe. The phone rings anyway. ORLA answers in your name, works out what has tripped and where, and hands you the job written down.
Hear it before you read another word. Ring 020 4538 1650, describe your problem the way one of your customers would, and try to catch it out. That is a working line answered by the same system a client’s callers reach.
The call electricians lose
A consumer unit tripping and refusing to reset. No power to half a house. A landlord who needs an EICR before a tenancy starts on Monday. All three ring during working hours, which is precisely when you cannot answer.
What it costs when it goes
Emergency electrical callers do not wait — they ring the next name. Worse, the ones you lose quietly are the certificate and rewire enquiries, which are the profitable, plannable work. A missed EICR call is not a lost hour, it is a lost landlord with eleven properties.
What ORLA does with it instead
Answers, discloses that it is an AI, then asks what has failed, whether there is power anywhere in the property, whether anyone is at risk, and the postcode. It separates the make-safe callouts from the certificates and quotes, so you can look at your phone once and know which one to ring first.
What ORLA asks on the call
These are the questions ORLA is set up to ask electricians. They are yours to change — this is the starting point, not the ceiling.
- Whether there is any power in the property at all, which is the line between tonight and Thursday.
- What tripped and whether it resets — the single most useful sentence you can be handed before you drive.
- Whether it is domestic, commercial or a landlord's rental, because they buy completely differently.
- For certificate enquiries: how many bedrooms, and the date the tenancy starts.
- The postcode and a number that will be answered.
When the calls actually arrive
Electrical emergencies cluster in the evening, when everything in a house is switched on at once. Certificate and quote enquiries cluster at nine in the morning — the exact moment you are loading the van and cannot get to the phone.
What ORLA will not do for electricians
This part matters more than the list above. A receptionist you cannot predict is worse than a voicemail, so here are the refusals that bite hardest in your trade. The full list is on its own page.
It will not give electrical advice
ORLA does not tell a caller to pull a fuse, reset a board, or touch anything. It takes the facts and gets them to you. Advice about a live installation comes from you, not from a phone system.
It will not book work you do not take
If you do not do commercial, do not travel past a certain postcode, or do not touch three-phase, ORLA says so on the call and takes a message. A diary full of jobs you have to ring back and cancel is worse than an empty one.
It will not promise a certificate date it has not got
It offers slots your diary has actually confirmed. If there is nothing, it says there is nothing and arranges a callback, rather than reassuring a landlord into a booking that does not exist.
What it costs
Starter, £69 a month — 150 answered minutes included. Pro, £129 a month — 400 minutes. Front Desk, £349 a month — 1,500 minutes, managed for you, with a £299 setup fee that applies to that plan only. No VAT is added to any of them, so the number you see is the number you pay. No minimum contract. A 7-day free trial runs before anything is charged.
The full breakdown, including what happens if you go over your minutes, is on the pricing page, and the market context — what everyone else charges, and what a human receptionist really costs — is in our guide to what an AI receptionist costs in the UK.
Questions electricians ask
Can ORLA handle EICR and certificate enquiries, not just emergencies?
Yes, and it is worth setting up for them specifically. It can ask the bedroom count, the property type and the tenancy date, so a landlord enquiry reaches you already scoped instead of as a missed call at 09:04.
Does it work if I only want it out of hours?
Yes. You choose the divert. Always, on busy, on no-answer, or only outside your working hours. Most one-person electrical businesses start with busy-and-no-answer and widen it once they have heard how it handles a real caller.
What happens if someone rings about a live safety risk?
ORLA is told to stop. If a caller describes fire, burning, smoke or a shock, it tells them to call the emergency services or the distribution network operator, and it does not attempt to book a visit. That behaviour is fixed, not configurable.
How much is it?
£69 a month on Starter with 150 answered minutes included, £129 on Pro with 400. No VAT is added, there is no setup fee on either, and no minimum contract. A 7-day free trial runs before anything is charged.